When Should You Upgrade Your Freelance Equipment?

Whoa, did you see the new camera that was released? Or that new drone with better flight times? What about that brand new Macbook Pro? Being a digital freelancer, you’ll always notice new versions of products. They create hype and excitement aimed at making your work better.  However, if you always buy the latest and greatest, you’ll also hurt your wallet.

So when should you upgrade your equipment for your freelance business? Here are my tips.

Invest In Quality

Can you create amazing photos and videos with your cell phone? Yes. Should you use it to take photos and produce videos for freelance clients? Probably not. The equipment you use for clients makes an impression on them. Upgrading your equipment for your freelance work shows dedication and commitment to your craft. Buying a bunch of expensive equipment doesn't automatically make your product better, but investing in equipment that adds value to your work can be what helps you secure different types of freelance work or higher paying clients. It’s worth the upgrade if you think it will increase the quality of your work and help you secure more gigs.

Time is Money

Another reason to upgrade your equipment is if it can save you time in your workflow.  The best example is a computer upgrade. If you find yourself constantly staring at the spinning beachball or waiting for your computer to load, you’re losing valuable time in order to complete projects. So ask yourself, “How much faster can I get my work done if I upgrade?” Will that extra time allow you to take on more projects? For your freelance career, you never want to have equipment being the thing that is holding you back.

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Out With The Old

It may be tempting to hold on to your old equipment as a backup. In my experience though, the longer you keep it on your office shelf, the faster it loses value. Before upgrading, research how much you can quickly get for your used equipment by listing it on Craigslist, Facebook Marketplace, or Ebay. Sell it fast so you can recoup the cash you spent on your upgrade. Nothing’s worse than seeing your old equipment going unused for a year and collecting dust.

The Motivation Factor

Upgrading your camera, laptop, drone, and other equipment can create newfound motivation for your work.  Recently, I purchased an new and larger monitor for my video editing PC. I knocked out so many videos because I just loved using the new monitor and didn’t want to stop. New equipment can relight the spark that you had when you first started your freelance business and keep you motivated. Be honest with yourself though. You don’t want it to be like a kid who promises to play with a new toy, only to get bored with it after a few months.

After you’ve done your research, take into consideration these guidelines before you decide to upgrade.  Investing in equipment is great for freelancing, just make sure that it’s going to make a positive impact on your business. If you’ve been on the fence about purchasing new equipment for your work, let me know in the comments.


JARED SERFOZO IS A FREELANCE DIGITAL CONSULTANT AND VIDEOGRAPHER BASED IN ATLANTA, GEORGIA. YOU CAN LEARN MORE ABOUT HIS PERSONAL BUSINESS AT JAREDSERFOZO.COM AND FOLLOW HIM ON INSTAGRAM, @JAREDSERFOZO.