Four Public Relations Skills That Don't Require Pitching
Any seasoned public relations professional will tell you that pitching media is both the life blood and bane of our existence. Brands rely on PR to facilitate news coverage of their announcements while journalists rely on PR to connect them to the stories their readers want to read. We're the bridge between the story and the storytellers but the relationship isn't always a fairytale romance; and more often than not our time is spent repairing potholes in our bridges or preventing them from going up in flames completely. But don't worry, there's more to PR than pitching media. Here are four public relations skills that don't require pitching.
Every single business person on the planet can benefit from media training. I've said it before and I'll say it again: Effective communication is the key to personal and professional success. Working in PR, you are naturally equipped with the skills to train others in preparing and delivering their messaging. Whether it be for a press tour to promote a product launch or a C-suite executive's upcoming speaking engagement - media training is a valuable tool that every company can benefit from having.
Corporate Thought Leadership
Corporate thought leadership is creating strategy to support and enhance awareness for company leaders and the personal beliefs they possess that add value not only to their personal brand but also the business they represent. This can be anything from white papers, identifying and securing speaking engagements and personal social media support.
There are often times when clients have players in place to execute a strategy but don't have the time or knowhow themselves to actually create the strategy needed. Working with brands to create PR strategy is a great way to demonstrate your value as a leader in your field while also knowing that the pitching portion of that strategy will be handled by someone else completely.
While blogging may not necessarily be a new trade, more and more companies are understanding the value of having an active blog presence to provide additional reach to their products and business happenings. The difference between a traditional copywriter and a public relations pro writing a corporate blog is the understanding of corporate messaging; and the finesse required to bring message and authenticity together seamlessly.