How I Use This Free Graphic Design Tool For My Freelance Business

The one skillset I’ve always lacked is that of graphic design.

I am creative but I am not a creative. The more I tried to learn Photoshop over the years, the more I realized it was a lost cause.

There are so many talented graphic designers out there but more often than not, I need to be able to turn around a design quickly and can’t always justify the investment or time needed for one or two deliverables.

That’s when I discovered Canva.

Similarly to the inclusion of utilizing a virtual assistant, it too has drastically enhanced my freelance business.

A little about the platform:

  • It’s free to use with a massive collection of free artwork and pre-made designs at your disposal

  • Premium designs and graphics are available for purchase. I’ve only had to make two purchases for premium graphics and spent $1 USD both times.

  • It’s incredibly simple to use with drag and drop features that make producing high-quality, fast results a breeze

Canva does have a business plan for a small monthly rate ($12.95 USD) that allows you to create a brand kit so that your designs can be customized in a flash; and it also allows to share your designs and collaborate with team members.

Here’s a rundown of the materials I’ve produced on Canva:

Actual designs I’ve created in Canva

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  • Business Cards

  • Case Studies

  • New Business Decks

  • Reports and Recaps

  • Instagram Quote Posts

  • Pins

  • YouTube Thumbnails

  • YouTube Page Artwork

  • Instagram Highlights Cover Art

  • Facebook Ads

  • Worksheets

Now that you have a sense of what you can create on Canva, I hope this resource will help you and your freelance business.


AUDREY ADAIR IS THE FOUNDER OF ‘THE SCOPE’ AND A GLOBAL FREELANCE COMMUNICATIONS PROFESSIONAL. SHE STARTED ‘THE SCOPE’ TO PROVIDE RESOURCES AND COMMUNITY TO FREELANCERS AND THE SELF-EMPLOYED. CONNECT WITH AUDREY ON INSTAGRAM, YOUTUBE AND LINKEDIN.